Leo Marfurt (1894–1977) was a Swiss-Belgian
commercial art
Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of prom ...
ist, best known for his
posters of the 1930s, in an innovative
Art Deco
Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
style that sometimes incorporated elements of
Futurism,
Cubism and
Surrealism.
Life
Marfurt was born in
Aarau, Switzerland, in 1894. He moved to Belgium in 1921, marrying there in 1922.
In 1927 Marfurt set up his own business in Brussels under the name ''Les Créations Publicitaires'' ("Advertising Creations"). His customers included the Brussels World Fairs of
1935 and
1958
Events
January
* January 1 – The European Economic Community (EEC) comes into being.
* January 3 – The West Indies Federation is formed.
* January 4
** Edmund Hillary's Commonwealth Trans-Antarctic Expedition completes the third ...
,
Minerva
Minerva (; ett, Menrva) is the Roman goddess of wisdom, justice, law, victory, and the sponsor of arts, trade, and strategy. Minerva is not a patron of violence such as Mars, but of strategic war. From the second century BC onward, the Rom ...
automobiles,
Chrysler,
Belga cigarettes, cross-channel ferries, and railways in both Belgium and the United Kingdom.
He died in Antwerp in 1977.
Exhibitions
An exhibition of Leo Marfurt's posters advertising gins and liqueurs was held in the
Nationaal Jenevermuseum, Hasselt, from January to May 2002.
[Karl Scheerlinck, ''Marfurt (affiches) voor jenever en likeur'' (Nationaal Jenevermuseum, Hasselt, 2002).]
References
External links
Marfurt postersin the
Royal Museums of Fine Arts of Belgium. Accessed 24 December 2015.
{{DEFAULTSORT:Marfurt, Leo
1894 births
1977 deaths
Swiss poster artists
Belgian poster artists
People from Aarau
Swiss emigrants to Belgium